and/life
Project Goals
The goal for the and/life App was to create an engaging and user-friendly platform to help people lead healthier lives. The focus was on developing an app that acts like a personal trainer on your phone, enabling easy tracking of food and activities, providing personalized recipes, offering a library of workouts, and facilitating online group exercises with friends.
Summery
We initiated the project with a Design Sprint, that helped us rapidly generate a creative concept, build a prototype, and test it with real users. This approach was instrumental in gathering valuable feedback early in the development process, ensuring that the app was user-centric and met the needs of its target audience.
Following the Design Sprint, we embarked on the design and development of the and/life app from scratch, incorporating the insights gained from user testing. This phase was about transforming the initial ideas and user feedback into a fully functional and appealing product. The end result was an intuitive, engaging, and effective digital tool that empowers users to manage their health and fitness goals efficiently, embodying the vision of making healthy living easy and accessible for everyone.
