Haufe Akadmie
Project Goals
The goal of the Haufe Akademie overhauling project was to modernize and enhance the user experience, balancing the diverse needs of various stakeholders including Business, Marketing, and Sales, while prioritizing user requirements. The project aimed to introduce a new design and to declutter the interface, ensuring users can easily access all necessary information for purchasing seminars.
Summery
I played a pivotal role in various initiatives, including improving search functionality, landing pages, the learning platform, and particularly the product pages at the Haufe Akademie. The challenge with the product pages was to effectively manage different stakeholder expectations – from Business, Marketing, and Sales – and simultaneously focus on the users' needs.
A key aspect of this project was the introduction of a new design, which aimed to give the product pages a modern and appealing look. This was crucial in attracting and retaining user engagement. The design challenge was to declutter the interface, making it more intuitive and user-friendly. We needed to ensure that users could find all the information they needed to make informed decisions about purchasing seminars, without feeling overwhelmed by too much content or complexity.
